What happens when the consumers you chose to ignore refuses to buy your cars and buys from others who still produce non-autonomous cars.
The survey results are coming in.
We need to be honest with ourselves: the era of autonomous vehicles will soon begin. In fact, it already has. Automakers and major technology companies such as Google and Apple are all heavily investing in the technology, and there’s not going to be any slowdown. According to a new IHS Automotive study, sales of self-driving vehicles are now expected to reach nearly 21 million by 2035, an even higher number than previously predicted.
In fact, “global sales of autonomous vehicles will reach nearly 600,000 units in 2025,” states IHS director of research, Egil Juliussen, Ph.D. As first reported by The Detroit Bureau, the decade between 2025 and 2035 will see the most substantial growth for autonomous driving tech. But here’s the thing: a few surveys are showing that the public doesn’t trust the technology. One survey asked Americans what level of automation they would want in their cars. Only 15.5% of the 618 respondents said they’d like something with self-driving capabilities. 38.7% were OK with partially self-driving vehicles, while 45.8% said they didn’t want any autonomous tech at all. But are these reactions unique only to Americans? No.
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